Which means that there is no waste, because there is zero inventory.Īll their items are made to order, so there won't be such a thing as unsold merchandise - which is a win for the environment and a stride towards sustainability. Customers then have a few days to order their pieces, and Choosy will design and then make them for that specific order volume, delivering them within two weeks. ![]() Then depending on which looks are the most popular, the brand will have the most coveted looks available on their site within 48 hours.Ĭhoosy will drop five new styles twice per week on its site, which will be exclusively influenced by the cutest styles worn by celebs and influencers. Jessie Zeng is the CEO and cofounder of fashion startup Choosy, which uses artificial intelligence to harness community influence and feedback. Choosy's team of "Style Scouts" and their AI system will then search the comment section of the post to see which items of the particular #OOTD people are most interested in, and then take note of the styles. The way that the process works is that, while browsing your Instagram feed, if you see something you like you tag the post with #GetChoosy. Choosy original value proposition was building brand in the niche market of. Understanding the disappointment a shopper can feel when scrolling through their feed and realizing that an Outfit of the Day item isn't in their price point or their size range, they decided to step in and fill that void.Ĭhoosy brings all the latest, most popular trends to people between sizes 0 to 20, and they keep all their items under $100. business already has, expand revenue, and bring more profit to the company. This is where we dig a bit deeper to cover company information, featured brands, price lists, maps. In fact, except for shortening mothers to. Choosy feels that style should be for everyone, no matter your budget or your size. The Choosy Beggar exists to serve as mens sample sale and. Grey Advertising came up with the Choosy mothers choose Jif tagline, easily one of the best-known brand slogans of the late 20th century. The concept behind the store is to create a more democratic atmosphere around shopping for trends. ![]() Choosy is a new, Instagram-focused brand that will bring outfits from your feed to your door, making high fashion a little more attainable. There is a new website in town, and it's about to make you attaining all those covetable Instagram outfits in your feed that much more attainable.
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